Molly Soda

Annka Kultys


The first encounter with American artist Molly Soda’s work will probably not occur in a traditional gallery or museum setting, and may not even occur within a typical art context at all. A self-described ‘webcam princess,’ Soda has generated a significant online following across various social media through sharing her work on Facebook, Tumblr and Twitter. Soda uses her medium, which spans the array of digital and social platforms, to explore the technological mediation of self-identity, contemporary feminism and culture and perversion. The artist is a noted figure within the ‘teen-girl Tumblr’ aesthetic, described by Kate Durbin, the critic who coined the phrase, as an aesthetic which ‘hijacks the notion of adolescence, attempting to reinstall it into adults…through nostalgia, hypersexualized female bodies and fleeting, sugary feelings.’ Using Instagram selfies, YouTube videos, gifs, zines, web-based performances and tweets, Soda’s work is about girls and for girls in their bedrooms, taking the private behaviours inherent to those spaces and making them public.

Soda was born Amalia Soto in 1989 in San Juan, Puerto Rico and currently lives and works in New York. The artist began using the name ‘Molly Soda’ in 2009, after her Tumblr blog began garnering attention beyond the usual purview of the social media platform. Following a BFA in Photography and Imaging from New York University in 2011, Soda gained repute through participating in PADDLES ON!, the first ever digital art auction and gallery show held at Phillips auction house, New York, in 2013. There, she sold her piece Inbox Full (2013), an eight-hour webcam video of Soda reading all of the messages in her Tumblr inbox.

Molly Soda joined Annka Kultys Gallery in 2015. Previous shows at the gallery include From My Bedroom to Yours (2015) and Comfort Zone (2016), both of which featured recent works by the artist across a variety of digital media. She has participated in several group shows internationally, including The Wrong Digital Art Biennale (2015) in Seoul.  In 2013, she was included in Rolling Stone magazine’s article One of 50 Things Millennials Know That Gen-Xers Don’t, and was ranked twenty-fourth on Complex magazine’s Most Important Artists of the Year list.  She remains active on Tumblr and Twitter, and regularly publishes on NewHive.


Annka Kultys Gallery
I’m A Loner Dottie
C-Type print on aluminium
55.2 x 31 cm
(21 3/4 x 12 1/4 in)
Annka Kultys Gallery
Aspiring Spinster
C-Type print on aluminium
55.2 x 31 cm
(21 3/4 x 12 1/4 in)


“From MySpace to Instagram: Talking Internet Evolution with Molly Soda”

Fem Magazine, interview by Rebecca Vorich

24 April 2017

“Going back online- A chat with Molly Soda”

Widewalls, interview by Amar Priganica & Marie-Claire Gagnon

2 April 2017

“The Photographs of Women’s Bodies That Instagram Censored”

Artsy, review by Molly Gottshalk

13 March 2017

“Alone With Molly Soda”

Mask, interview by Randon Rosenbohm

28 February 2017

“Artists Explore Why We Act the Way We Do Online”

Man Repeller, interview by Hannah Keegan

16 February 2017

“7 Female Artists Turning Their Bedrooms Into Art”

Amuse, review by Charlotte Jansen

16 January 2017


Violette Collective interviews Molly Soda

17 November 2016

“Molly Soda: Comfort Zone”

TimeOut, review by Eddy Frenkel

27 October 2016

“Molly Soda: Comfort Zone”

February Stationary, review by Marianne Eloise

14 October 2016

“Molly Soda Challenges the Notion of Private Areas as Safe-Heavens”

Sleek, interview by Gloria Cadorna

13 October 2016

“Five Shows To See In London This Week”

Artrabbit, review by Vivi Kallinikou

12 October 2016

“How Feminist Photography of the 1970’s Paved the Way for Women Artists Today”

Artsy, review by Charlotte Jansen

7 October 2016

“If You Give A Shit About Young Artists, these Are The Shows You Need To See This Week”

TimeOut, review by Eddy Frenkel

October 2016

“9 Emerging Artist You Need To Know About Right Now’

Artnet, review by Caroline Elbaor & Brian Boucher

28 July 2016

“Are Selfies Empowering for Women?”

The Guardian, review by Laura Bates

4 February 2016

“The Best Art Exhibition of 2016”

TimeOut, review by Eddy B Frankel

16 December 2016

“Molly Soda: From My Bedroom To Yours @ Annka Kultys Gallery”

East London Lines, review by Emilie Shane

09 Dec 2015

“Molly Soda”

1883 Magazine, review by Jacopo Nuvolari

30 Nov 2015

“Annka Kultys Gallery: Molly Soda ‘From My Bedroom to Yours’ (Until 16th January 2016)

Let’s Make Lots of Money, review by Issey Scott

28 November 2015

“Bedrooms, Karaoke and Glitter: Molly Soda Makes Her Solo Show Debut”

Art Slant, review by Charlotte Jansen

27 November 2015

“Molly Soda @ Annka Kultys”

The White Pube, review by Gabriella de la Puente and Zarina Muhammad

25 November 2016

“What Is It Like to Live Your Life Online”

Dazed, review by Ashleigh Kane

24 November 2015

“Meet Molly Soda, the Feminist Making Webcome Art For the Tumblr Generation”

Asks Likes, review by Ione Gamble

24 November 2015

“Molly Soda: From My Bedroom to Yours”

February Stationery, review by Marianne Haynes

24 November 2015

“Molly Soda: From My Bedroom To Yours”


24 November 2016

“Molly Soda”

Ladygunn, interview by Koko Ntuen

6 Oct 2015

“You Can’t Censor This”

Dazed, review by Monique Todd

September 2015

“Why Are We So Obsessed With Self-Identification on Social Media?”

Creators Project, review by Andrew Nunes

20 August 2015

“47 Of Our Favourite Female Artists In One Amazing Show”

i–D, review by Emily Manning

30 July 2015

“Narcissistic, Maybe. But Is There More To the Selfie?”

NPR, review by NPR Staff

27 July 2015

“Molly Soda Releases ‘I Don’t Want You To Miss Me’ Zine, Talks Recent Internet Controversy”

Bullett, review by Kayla Unnerstall

10 Jul 2015

“Cyber Feminist Molly Soda on How To Find Empowerment Online”

Galore, review by Maria Pasquini

08 July 2015

“Molly Soda Leaks Own Nudes, Internet Calls Her ‘Anti-Feminism”

Bullett, review by Kayla Unnerstall

10 June 2015

“The Cyber Feminist Leaking Her Own Nudes”

Dazed, review by Alice Mosey

June 2015

“The Digital Artist Who’s Dating a Teddy Bear”

Dazed, review by Alice Mosey

April 2015

“Artists Transform 404 Error Pages Into Gorgeous Work Of Glitch Art”

Huffington Post, review by Priscilla Frank

21 April 2015

“Molly Soda Asks “What Is Your Wifi?”

Detroit News, review by Melody Beatens

13 January 2015

“The Nude Panda Calendar of your Dreams Is Finally Here”

Paper Mag, review by Gabby Bess

17 November 2014

“‘Feminism Is A Basic Concept. I Think It’s Rad’ Polyester Chats to Molly Soda”

Polyester Magazine, interview by Flo Wales Bonner,


“Molly Soda Is Paris’s Favourite”

Dazed, by Claire Marie Healy,


“Art Crush: Molly Soda and the Weekly Roundup”

Tucked In, review by Ilana Savdie


“Youth Subcultures: What Are They Now?”

The Guardian, review by Alexis Petrifies

20 March 2014

“Molly Soda Wishes You A Happy Valentine’s Day With OKCupid-Inspired GIF United States Card”

The Creators Project, review by Kelley Hoffman

14 February 2014

 “Curator Of Molly Soda’s ‘Found’ Photos: ‘I Don’t Think Of  These As Molly Soda’s Photos”

Animal, review by Marina Galperina

4 February 2014

 “Dude Finds Molly Soda’s Old Art in Trash, Curates ‘Anonymous’ Artist’s Exhibit in Chicago”

Animal, review by Marina Galperina

3 February 2014

“Going Once, Going Twice: Phillips and Tumblr Put GIFs On Auction”

Forbes, review by Kathryn Thayer

22 October 2013

“Would You Pay $2,000 For A GIF?”

The Verge, review by Molly Osberg

17 October 2013

“What It’s Like To Be Tumblrs Famous”

Motherboard, review by Johannah King-Slutsky,

13 June 2013

“Molly Soda: Tumblr Kid”

Atlas Zine, review by Camila Gonzalez,

21 March 2013

“Moments Of Female Adolescence, Illuminated Online And In Print”

Hyperallergic, review by Alicia Eler

13 March 2013

“The Teen-Girl Tumblr Aesthetic”

Hyperallergic, review by Alicia Eler

1 March 2013

“Five Videos: Lucky PDF’s Sincerely Yours”

Rhizome,review  by Lucky PDF

24 September 2012


Annka Kultys Gallery


14 OCTOBER – 12 NOVEMBER, 2016


Annka Kultys Gallery


30 JUNE – 30 JULY 2016


Annka Kultys Gallery


25 NOVEMBER 2015 –  16 JANUARY 2016